But all our projects at Resonance create local jobs through direct employment or suppliers and their support teams. Resonance is proud to make a humble contribution to local job creation and employment.īut your projects are not always in Lebanon.Ĭorrect! The majority is abroad however, some are in Lebanon and some are not. Second, Lebanon is an immense pool of professional competence, particularly in the advertising and media business and its derivatives. Well, first, it is my country and I am proud of it. We always seek to communicate the idea and activate the brand. Our success is based on our background in brand development. This is what we expect will set us apart from others. And the new dimension that Resonance projects is the ability to exploit local and international qualifications to organise and produce events with distinguished creativity, accuracy and execution. And it is time to properly harness such talent under a corporate umbrella, which provides the guidance for Lebanese and foreigners to come together and prove themselves locally, regionally and internationally. Such as what? And what do you mean by “new dimensions”? And we chose the events business because it communicates a brand, delivers a message and promotes ideas and countries. My experience in marketing and advertising and my extensive involvement in event production and management lead me to the conclusion that it is time for an independent entity created in Lebanon to take the event business to new dimensions. In a way the step we took at Resonance is part of the natural progression in the media and communication arena in the Middle East. His enthusiasm shone bright as he eagerly explained how staging such an event, which will be broadcast live on satellite TV networks and social media, will usher a new trend within the production industry thereby elevating the business to new heights.Īfter a long experience in marketing, advertising and brand development, what prompted you now to make your move independently into event production and management? ArabAd sat with him to discuss his newest project namely organising and producing the second GCC games in Dammam, KSA taking place this October. It mainly focuses its activities on sport ceremonial events, exhibitions and grand openings. Advertising and marketing veteran Pierre Haddad recently announced the establishment of a diversified event management, media and production company, dubbed 'Resonance'.
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